Executive and personal coach Elene Cafasso conducted a special seminar at Kendall on defining a personal brand and the eight laws of personal branding. Watch the video and learn why personal branding matters, its benefits and how it can be used. Walk away with realistic steps that you can take to care for your new brand and put it into action.

Elene Cafasso is a professionally trained executive and personal coach, and President of Enerpace, Inc. She holds an MBA in Marketing and Finance from the University of Chicago and spent 14 years in the corporate world. She is certified by the International Coach Federation and a member of the International Association of Coaches, Coachville and the Chicago Coaching Alliance.

View PowerPoint slides from the evening.