School of Business students in the Business Case Analysis course get the opportunity to work with live “clients” and conduct formal research for various small businesses that may not have the time, money or staff to conduct formal research studies internally. Students are divided into teams and assigned to the project of their choice, on which they work collaboratively throughout the quarter to develop a thorough analysis of each client’s proposed case.
This past summer, Instructor Aurora Reinke was approached by a non-profit organization based in Connecticut that was considering outsourcing their call center. In the past, she had only accepted local clients, but realized this presented an excellent opportunity for students to use relevant technology in the classroom. So, she set up a webinar for the students to do a final shared presentation for the client, which also allowed the audio portion to be recorded. This technology enabled the students to go back and replay the presentation for themselves and fellow students, but equally important allowed the client to share it with more of its employees.